In order to improve the competitive advantage our customer receive, we conduct a series of research tests that seek to:
- Understand the habits behind a customer choosing one product over another.
- Quantify customer preferences.
- Optimize packaging to encourage impulse purchasing and brand loyalty.
- Track customer satisfaction.
Shopper Research Methods
We conduct our research using a variety of proven methods. From eye-tracking to focus groups, and through studying shoppers, we are able to gleam the necessary information to support initiatives and drive sales.