Retail services

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In order to improve the competitive advantage our customer receive, we conduct a series of research tests that seek to:

  • Understand the habits behind a customer choosing one product over another.
  • Quantify customer preferences.
  • Optimize packaging to encourage impulse purchasing and brand loyalty.
  • Track customer satisfaction.

Shopper Research Methods

We conduct our research using a variety of proven methods. From eye-tracking to focus groups, and through studying shoppers, we are able to gleam the necessary information to support initiatives and drive sales.